Benefits of Drawstring Bags
Drawstring bags make perfect corporate gift ideas and are fantastic for ingratiating customers and the general public to your company, or for enticing people to sign up to newsletters, or use your services while feeling like they are getting more value for money. There's a wide range of promotional products to choose from though, and deciding the product that's best for your company is often a tricky. They all have advantages and disadvantages, and when you consider that you and your staff will also get lots of copies of these promotional products it makes sense to try and pick something ...
Branding and Promotional Product Lessons from History and Business Part Seven
They said Virgin on them in big letters so Virgin being a very forwards thinking company realised that this was very good for marketing and promotion. At the same time though they took this one step further by demonstrating they were in on the joke and having 'stolen from Virgin' written on the bottom. Again this actually encouraged people to steel the pots and kept it fun and risky at the same time. More than that though this kind of wit is the sort of thing that catches on, and that's what made these pots become desirable and added to ...
Branding and Promotional Product Lessons from History and Business Part Six
Of course people don't tend to steel things that are large so you don't lose much money, but when people show the items off other people will see your branding – and it may even spark up a conversation. Use promotional pens in your office then, headed letter paper and custom mugs. Then when someone steels one from the office or from your shop floor, they will be unintentionally promoting your company. Barclays has already done this successfully with promotional pens – being a bank chain in England it only made sense that pens would go missing so they instead ...
Branding and Promotional Product Lessons from History and Business Part Five
From there you can then start printing promotional t-shirts that show your brand and giving them away at events (and potentially being selective about who you give them to). At the same time you can sell your promotional t-shirts and if your strategy works people might even want to buy them. If you are sure to design the promotional t-shirts well, and you have a bit of luck, then you may find that they go viral and become 'cool', which will do wonders for a range of different organisations. Virgin and Barclays meanwhile have used different strategies to sneak their promotional ...
Branding and Promotional Product Lessons from History and Business Part Four
A great example of this is Nike. Nike have the simple tick which adorns their clothing, and this is what marks the clothing as genuinely theirs. The genius behind this is that people want to display the Nike tick to prove their clothes are not a rip-off and thereby associate themselves with the quality that Nike claims to represent. At the same time this demonstrates a 'hip-ness' and a healthy, sporty lifestyle. This is of course invaluable for Nike themselves, and similar effects can be seen elsewhere in business. Take the wristbands that have been marketed to represent important issues ...
Branding and Promotional Product Lessons from History and Business Part Three
The promotional product is much like the Trojan Horse in that the recipient accepts it with open arms into their home, and from here you can go about showing your branding to not only them, but everyone inside their home. Literally they have brought a piece of advertising – disguised as a gift – right into their stronghold, which is even more effective than trying to advertise directly into their inbox. The main lesson that you can take from the Trojan Horse example then is that the disguise must be good to work – that they have to want the ...
Branding and Promotional Product Lessons from History and Business Part Two
For those who do not recall the story, the Trojan Horse was a present – a giant wooden horse – given from one army to another as a token of peace and of respect. The recipient army however had housed themselves in an impenetrable fortress, and this had brought about something of a stalemate. Of course then the large wooden horse was not a gift at all, but a container housing many members of the opposing army, all of whom would jump out and attack those in the fortress. The genius was that shaped like a gift, the defending army ...
Branding and Promotional Product Lessons from History and Business Part One
Great of promotional products and schemes using corporate gift ideas are those that not only use quality merchandise but that know how to use them. They are at once relevant to the business and grow organically out of the company's dealings, while also being useful and helpful and a great way to get your branding into people's homes. There are many examples of this working really well in business and we will examine the likes of Nike, Virgin and Barclays here. But then on top of that there are yet more examples in history of similar strategies with different applications. ...
Choosing Which Promotional Products to Give Away
For any business, promotional products and branded gifts are a great form of marketing as well as great way to show goodwill to your customers. At the same time though the product needs to be thought out and if it is to be one of the best examples of corporate gift ideas, it needs to be at least fairly relevant to your business too. For example if you ran a bank or a financial service your services would likely involve a lot of writing and signing forms on both your part and that of your clients. As such then you might ...
Designing a Promotional Mug
A promotional mug is a great promotional gift that will sit on people's desks with a large surface area for everyone to read your company name or look at your company logo. People love tea and coffee and they love their favourite mugs, so it's something that will get a lot of use and it's also a social drink which means that it will be seen by visitors and guests all the time. The way you hold it too by the handle actually is perfect for projecting the image of your logo to the room unconsciously if nothing else. However for ...