Archive for July, 2010

An Example of Some Great Branding Part Three

This encouraged the customers to take the salt and pepper pots where they would become a great promotional product and would not only secure the future custom of those customers impressed at the generosity and humour of Virgin Atlantic, but also of others who saw the pots. In some cases these pots on the table [...]

An Example of Some Great Branding Part Two

Richard Branson of course understands this well, and claims that the original route of his name indeed meant ‘Brand’, suggesting his ancestors too might have had a penchant for putting logos on things. Virgin then gives away a lot of promotional products, but in one genius instance they used this to turn a weakness into [...]

An Example of Some Great Branding Part One

Promotional merchandise is a great way to spread your company name as well as a brilliant way to win friends and loyalty as the recipients are touched by the free gift. In essence, the promotional merchandise is a Trojan horse – disguised as a gift, once inside your customers’ homes it will spread the message [...]

Logo Pens Part Three

Logo pens are also great because they are practical not only for your customers and the people you give them to, but also for your own staff. Here you can get all your members of staff, and yourself, to use the logo pens. This will then create a great sense of continuity throughout the office [...]

Logo Pens Part Two

You then know that that pen will get at least a few uses. Logo pens also have the benefit of being seen by the person using it as well as the people around them. With promotional merchandise such as promotional golf shirts you will know that everyone around that person is seeing the logo on [...]

Logo Pens Part One

If you want some quick and cheap corporate promotional items to help spread your company name, then logo pens are one of the best routes to go down and offer many advantages over other types of corporate promotional items. The first great thing about logo pens is that they’re cheap to create. This means you [...]

Personalized Gifts Part Two

For example if they are known for being very self-involved then something like ‘Mr Vein’ could be a great way to make them laugh. Similarly injecting their name into a popular t-shirt or joke to personalise it can be a great way to get a cheap laugh and to ensure that their t-shirt is completely [...]

Personalized Gifts Part One

If you want to give someone something a little different that is at once highly personal while being very affordable and practical then there is little better than personalised gifts such as personalized t-shirts and personalized hats. These have many great benefits as gifts, being completely unique, showing time and effort, while not taking up [...]

Using Your Promotional Gift Ideas Part Three

As competition prizes: Competitions are a great PR campaign that will get people talking about your business. If you charge a small entry fee it can also be a fantastic way to quickly inject some more profit into your company for no real work. If the prize is then a selection of promotional products you [...]

Using Your Promotional Gift Ideas Part Two

As special offers: This is a great way to entice someone to buy items or sign up to services that you are having difficulties shifting. At the same time it can make your offer seem more attractive and help you to beat the competition. For example you might say ‘subscribe for a year and get [...]

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