There are some ways to maximize these effects. First of all, you must make sure that your custom clothing is well designed. If you are giving away personalized t-shirts as your promotional merchandise gift ideas, then you need to make sure that the brand and the information on the t-shirts is bold and eye catching to make sure people see it across a distance. This is possible by using bright colours, contrast and a catchy logo – if your company logo is well designed then it shouldn’t be an issue.
Likewise though it needs to pique peoples’ interest. This means that people need to be curious to read what it says on the fitted caps or personalized t-shirts rather than just letting them pass by. This can be done by making it humorous, or by making it look like something unusual. At the same time a clever marketing technique is to make the writing small or difficult to read (which goes against the last point, but you can still make it eye catching overall by including a large image near the text).