That photograph will then likely be seen by people across the months and the years and this way it will mean that people are constantly reminded of your business across all this time. If that photo goes on Facebook – and if it becomes their profile picture – then your custom clothing will be seen by thousands of people.
Better yet there is a slim but possible chance that the person will be captured wearing your promotional clothing in the media. For example they might be photographed in the paper or caught in the background in the news – and this happens more regularly than you might expect. When this occurs your logo or brand will then be broadcast across literally thousands or millions of people – completely free of charge. If they travel abroad meanwhile your custom clothing will then be shown to a foreign market which might open you up to a whole new country of potential customers or clients.