One way to do this is to make the promotional items witty or funny. If you put a genuinely funny line on your products and it makes people smile, then they will likely be willing to wear them and might even buy copies for friends (especially if they are also at a reduced rate). This is the equivalent of ‘link bating’ which is a technique used in web marketing where you make your page so interesting that people share the link for free. Instead with custom clothing you aim to make the slogan so witty that people choose to wear it on their chest and choose to buy it for other people potentially. The best way to achieve this is with something funny which you can get printed onto your custom clothing or custom pens. Humorous gifts always go down well and especially if they are personally targeted. There’s a good chance that you won’t have quite the creative skills to create a top that will be more stylish than one you could have bought, and so to go down the humorous path means that you don’t have to be quite as creative in your design – just witty.