Once you’ve spent time creating your promotional merchandise, such as fitted caps with your logo on them, you will most likely want to distribute them to the most people possible. The whole concept behind promotional merchandise and custom clothing is that you can hand them out and people will wear them, and that this will mean that they are seen by other people bearing your logo or brand. Someone wearing fitted caps with your company name on them for example might wear them into town on a sunny day to go shopping. As they walk through the crowds every one of those people will see the hat – with your logo situated nicely right at the top of their head, and some of these people will be intrigued and will likely want to find out more about your company. Others won’t even be aware of the hat, but it might seep into their unconscious mind so that the next time they are trying to think of a company for the relevant service your business pops into their head.