Published on October 14, 2010, by in Uncategorized.

The fitted caps might be even more successful if the wearer happens to be caught in a photograph – and this way your logo will be immortalised in celluloid. Well, in this day and age few people use old fashioned cameras, so more likely you fitted caps will be on Facebook – where hundreds of that person’s friends and family will be able to see it. The fitted caps could also potentially be worn abroad meaning that your message would be spread to a whole new foreign market that you wouldn’t necessarily have been able to reach cheaply with conventional marketing campaigns.
As such you have this way spread your message between millions of people that is almost viral in effect, but that doesn’t cost your company much at all. It’s playing for the long game where your items will gradually spread and be seen by more and more people until eventually they have been seen by more people than a piece of advertising might have been.

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