Logo pens are also great because they are practical not only for your customers and the people you give them to, but also for your own staff. Here you can get all your members of staff, and yourself, to use the logo pens. This will then create a great sense of continuity throughout the office as they use other promotional merchandise and will create the impression that your business pays attention to detail. Encourage your staff to use your logo pens when they’re out and about and all their friends will see the logo, at the same time their using it will remind them that they are part of a team and encourage them to think of the brand as they work. This can even affect their behavior to be more in-line with company policies. Bear in mind then that propaganda should be used for your own men as well as for the general public – in war this is true, and so it is true in business.