With today’s struggling economy, every business is looking for new ways to market their products or services. One of the old tried and tested ways to get the word out about your business is through the use of custom pens. Printing your company’s logo or business name on a pen is a great way to get your company’s brand out there amongst the public.
Since custom pens are fairly cheap to produce, you can easily hand out custom pens to anyone that comes into your store or business without having to be concerned about losing a lot of money. The thought behind using custom pens as a marketing tool is that the more pens you give away the more your logo and business name will be in the public’s eye. By getting other people to comment about your pen you are drawing awareness to your brand and hopefully bringing in new customers through your doors.
Not only can you give away these custom pens to your customers or clients, you can also hand them out at any tradeshow or convention, allowing for other businesses to learn about your company. This is a great way to find potential business partners if you regularly attend conference tradeshows. Custom pens allow you a fun, unique way to get your business’ name out there instead of using boring old business cards.