formats
Published on August 17, 2010, by in Uncategorized.

For those who do not recall the story, the Trojan Horse was a present – a giant wooden horse – given from one army to another as a token of peace and of respect. The recipient army however had housed themselves in an impenetrable fortress, and this had brought about something of a stalemate. Of course then the large wooden horse was not a gift at all, but a container housing many members of the opposing army, all of whom would jump out and attack those in the fortress. The genius was that shaped like a gift, the defending army actually accepted the carrier into their gates and left it unattended so that they could bide their time to do their damage.

While corporate gift ideas are no where near as dramatic, and while no one would in their right mind accept a huge wooden horse as a corporate gift anyway, the central concept is the same and this is the first example from which you can learn a lesson.

 
formats
Published on August 17, 2010, by in Uncategorized.

Great of promotional products and schemes using corporate gift ideas are those that not only use quality merchandise but that know how to use them. They are at once relevant to the business and grow organically out of the company’s dealings, while also being useful and helpful and a great way to get your branding into people’s homes. There are many examples of this working really well in business and we will examine the likes of Nike, Virgin and Barclays here. But then on top of that there are yet more examples in history of similar strategies with different applications. Just as The Art of War can be applied to many areas of business, so ancient warfare and strategy can be used to teach us important business lessons and some that apply to promotional products in particular.

A really great strategy for corporate gift ideas is one that can be likened to the Trojan Horse of ancient Greece.  Promopays Inc is just that.

 
formats
Published on August 17, 2010, by in Uncategorized.

For any business, promotional products and branded gifts are a great form of marketing as well as great way to show goodwill to your customers. At the same time though the product needs to be thought out and if it is to be one of the best examples of corporate gift ideas, it needs to be at least fairly relevant to your business too.

For example if you ran a bank or a financial service your services would likely involve a lot of writing and signing forms on both your part and that of your clients. As such then you might want to use promotional pens which will be great to just pass on after lending to your clients. Similarly if you work in business you will likely find that many of your clients and investors etc enjoy gold and as such there is a range of custom golf shirts and golf products. If you work in some kind of health related industry you might want to use sports beakers or drawstring bags that can be used for gym kit.

At the same time what you do with the promotional products will also dictate what you use. If you want them to be competition prizes they need to have a certain heft, while if you’re dishing them out to everyone, something cheap and disposable such as promotional pens are again appropriate.

 
formats
Published on August 17, 2010, by in Uncategorized.

A promotional mug is a great promotional gift that will sit on people’s desks with a large surface area for everyone to read your company name or look at your company logo. People love tea and coffee and they love their favourite mugs, so it’s something that will get a lot of use and it’s also a social drink which means that it will be seen by visitors and guests all the time. The way you hold it too by the handle actually is perfect for projecting the image of your logo to the room unconsciously if nothing else.

However for a promotional mug to be successful you have to take advantage of that extra space in a sensible way and use it well. The mug has to be one that people want to use and the brand or the logo has to be large and easily legible so it can be seen from across the room which is where it will be noticed from. To make the mug one that people want to use it needs in turn to be a good quality mug (so make sure the company printing the promotional mug is good quality) as different china and shapes actually affect the taste of the brew. Further though it needs to be witty and not in your face. Don’t preach your business but be understated and if you can think of a by-line or slogan that’s relevant try to be funny and catchy.

 
formats
Published on August 17, 2010, by in Uncategorized.

Another way to give them away is as a gift with another item. This could be listed with the product – for example buy this phone and get a free promotional pen – which will make the phone seem like better value and help you to shift the stock you’re having difficulties shifting. At the same time though you can also use this technique as a surprise which will increase good will for your company and mean that your customer is more pleased with the deal.

In a similar vein you can use promotional products as prizes in a competition. Many people would enter a competition if they thought it meant they could win a drawstring bag and custom USB drive. This way though you then market your business and potentially get space in magazines describing the competition, while at the same time getting contacts for your mailing list. If you’re very clever you can even charge a small amount for entry – less than the value of the custom USB drive and drawstring bags of course – and then get a large cash injection for your business.

 
formats
Published on August 17, 2010, by in Uncategorized.

So as a flourishing company you have decided to order one hundred custom pens and two thousand promotional shirts. You have promotional golf products meanwhile coming out of your ears and the cupboard is full of custom mugs. So what do you do with them all? Well far from being a waste there are in fact hundreds of uses for promotional items that will greatly increase the success of your business.

Firstly the clue to corporate gifts is in the name – they are gifts and so you can give them away. The idea is to get rid of them, but you also need to get rid of them intelligently if you are to benefit from them as much as possible.

This means giving them away at trade shows for instance and right away you are benefiting from your merchandise in more ways than one – you get the marketing benefits of having your logo out there, but you also get to attract more people to your stall as anyone is enticed by a free gift.

 
formats
Published on August 17, 2010, by in Uncategorized.

When you get your promotional products printed you will be likely adorning them with your logo or company name. In some situations you will use both and in others the two will be combined. Either way you will still be spreading specifically your brand and you will be doing this by getting those items into those people’s homes. As you do they become small representations of your brand and through that, everything that your company means.

In some way then your promotional products are little ambassadors for your company, and they should act as a talisman or a representative for your business. In this sense the brand means everything that your company stands for, and thus the promotional product with an image of your logo or branding then represents that too. You thus will spread the word of your business when you hand out promotional products and you need to think about what your brand says about you, and what you want to say to market.

 
formats
Published on August 17, 2010, by in Uncategorized.

There are very few gifts that can fit all of these criteria and be appropriate for everyone. At the same time there are very few gifts that you can absolutely guarantee no one already has. Fortunately though that’s where custom clothing and merchandise comes in and this opens up a whole range of different avenues for gifts.

Custom gifts score highly on all of these factors. First and foremost they are incredibly flexible and you can get everything from custom shirts to custom pens. This means you can give a small present for someone who you don’t know that well, or a slightly bigger one for someone you do. At the same time you can get multiple items which will make for an even larger gift.

Custom gifts can also make great promotional gift ideas and this can help to spread the word of your business and promote your company from inside people’s homes. Visit the links for more.

 
formats
Published on August 17, 2010, by in Uncategorized.

If you’re looking for a gift for someone then there are usually many different factors to consider in choosing it. You need to make sure first of all that the gift is within your price range – and that doesn’t only mean it has to be affordable, it means that it has to be suitably priced with regards to the recipient and your relationship with them. For example if you buy a gift for 100 dollars to give to someone you work with then they may well think they have a stalker, while if you buy a gift for $10 for your wife… she may divorce you. Then there’s the fact that a gift has to be at once valuable (within that price range) and thoughtful. You can’t give your wife or mother cash or a gift card as it seems as though you haven’t really put much thought into their present. At just the same time though you’re probably a little old to be drawing cards for people if you’re reading this (and if you’re reading it in your head then you definitely are). Unless you’re Picasso of course… Then the gift has to be unique – in that the recipient at least can’t already have one and if you don’t know them all that well, or they just have a lot of stuff, then that really isn’t going to be that easy. There’s a lot to bear in mind.

 
formats
Published on July 29, 2010, by in Uncategorized.

This encouraged the customers to take the salt and pepper pots where they would become a great promotional product and would not only secure the future custom of those customers impressed at the generosity and humour of Virgin Atlantic, but also of others who saw the pots. In some cases these pots on the table could even stimulate a conversation about the holiday where hopefully the owners of the pots might rave about the service of virgin to their guests.

This is one example of a great promotional product as a ‘Trojan horse’ and  an elegant solution to a minor problem. Similar great examples can be seen everywhere, for example at the bank Barclays where rather than chaining their pens to the desk, they provide a large pot of logo pens for people to keep after they’ve filled in their cheques. This makes the company look generous and successful, while reminding the owners of the pens and those around them of this fact every time it gets used.