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Published on October 6, 2010, by in Uncategorized.

This wouldn’t work in the  same way for a large business, and though promotional products are also highly useful for established companies, their status is likely to mean that people don’t get behind them in quite the same way – people support the underdog and you can make the most of the excitement and buzz that tends to circulate around anything that’s new and different.

Another great thing about this though is of course the fact that in spreading your promotional t-shirts and other items (other things you can choose include hats and bags etc) you will be able to get free promotion and marketing from those people. By wearing your promotional merchandise and custom clothing, they will literally walking around with an advert for your business across their chest and this is invaluable publicity – especially if they then go on to wear these outside of the event. For a small business that’s just starting up and possibly can’t afford the more expensive forms of advertising and marketing – such as television advertising or radio – this is a fantastic way to get your name out there and in a very organic and natural way.

 
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Published on October 6, 2010, by in Custom Tshirts.

At this point then it’s important to get everything right, to get the public and the media behind your mission statement and to get your employees and partners to band together with you and feel the spirit of camaraderie that will help you take your business into the stratosphere. One great way to do all these things is with promotional products which can help to give your business and your employees a shared identity and so hopefully a shared sense of purpose, which can help to give your staff a new feeling of being a part of something important. With all of you wearing your promotional t-shirts for example, you will very quickly feel like you are members of something important and collaborators rather than cogs in a machine. At the same time though, by handing out your promotional products, you can start to get other people in on the act and spreading your message. If you are attending a tradeshow and you hand out promotional t-shirts for example, then you will literally be able to see your message spreading as more people wear your t-shirts and this will start to get people behind your cause or at least interested in what you are doing.

 
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Published on October 6, 2010, by in Uncategorized.

Starting up a new small business and trying to start spreading the word and get a foothold on the market is an incredibly exciting and fun time. At once you have the challenge of trying to get your name out there, while you become the center of a whole lot of industry buzz and even press coverage. You will likely be attending trade shows, events and anything where you can start to get your name out there, and you will get to enjoy hosting launch parties and other events while feeling like you’re on the cusp of something new and exciting. Cliched though it may sound, it’s the start of a new adventure and it can be fascinating – if a little scary – wondering how it’s all going to turn out and where your business is going to end up.

At this time you won’t have a lot of money for your business and this partly will make it more exciting and give you more flexibility and freedom over the larger corporations. While they’re large and established, you are new and challenging as well as having the small size to be flexible and adaptable to your market.

 
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Published on October 5, 2010, by in Custom Tshirts.

Custom hoodies or hooded sweatshirts are a great way to promote your event, sports team, group or business. Your logo, artwork, or design can be personalized onto a hoodie or apparel by screen printing or embroidery. If you would like to custom design your own hooded sweatshirt or apparel, and don’t know where to begin, please contact us, and we will have one of our graphic designers speak to you about designing your hoodie the way you want it designed. You’ll even get a free virtual proof of how your

hooded sweatshirt will look like.

 
 
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Published on August 17, 2010, by in Uncategorized.

Drawstring bags make perfect corporate gift ideas and are fantastic for ingratiating customers and the general public to your company, or for enticing people to sign up to newsletters, or use your services while feeling like they are getting more value for money. There’s a wide range of promotional products to choose from though, and deciding the product that’s best for your company is often a tricky. They all have advantages and disadvantages, and when you consider that you and your staff will also get lots of copies of these promotional products it makes sense to try and pick something that you can enjoy.

Drawstring bags make the perfect promotional gifts. They are at once cheap while still being highly practical and so desirable. They are worn on the outside of clothes and won’t be covered up by a jumper unlike promotional shirts or promotional golf tees, which means your branding and your logo will face outwards towards the world so every one can read it. However at the same time they have more uses than almost any other promotional item and can be used to store your gym kit, as a backpack, to take things on holiday or to store things at home.

 
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Published on August 17, 2010, by in Uncategorized.

They said Virgin on them in big letters so Virgin being a very forwards thinking company realized that this was very good for marketing and promotion. At the same time though they took this one step further by demonstrating they were in on the joke and having ‘stolen from Virgin’ written on the bottom. Again this actually encouraged people to steel the pots and kept it fun and risky at the same time. More than that though this kind of wit is the sort of thing that catches on, and that’s what made these pots become desirable and added to the ‘cool’ image that Virgin has always tried to maintain. This then also helped to generate buzz and get people talking about the pots and even lead to more people wanting them. This way the promotional products on their own created the viral effect spoken about above, while also making logical sense within the context of the business.

 
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Published on August 17, 2010, by in Uncategorized.

Of course people don’t tend to steel things that are large so you don’t lose much money, but when people show the items off other people will see your branding – and it may even spark up a conversation. Use promotional pens in your office then, headed letter paper and custom mugs. Then when someone steels one from the office or from your shop floor, they will be unintentionally promoting your company. Barclays has already done this successfully with promotional pens – being a bank chain in England it only made sense that pens would go missing so they instead used promotional pens and invited people to keep one for later. This somehow seems much more forward thinking than attaching a pen to a chain and this reflects well on the business too – and means there are millions of Barclays’ promotional pens in the world. This is also why many hotel chains are careful to print their name in large letters on their towels and dressing gowns. This actually makes the towels more attractive to visitors too as they can show off their cunning to others at having stolen the towels; little knowing the true cunning lay with the hotel chain.

At the same time Virgin used a similar approach when they found that the salt and pepper pots from their planes kept going missing.

 
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Published on August 17, 2010, by in Uncategorized.

From there you can then start printing promotional t-shirts that show your brand and giving them away at events (and potentially being selective about who you give them to). At the same time you can sell your promotional t-shirts and if your strategy works people might even want to buy them. If you are sure to design the promotional t-shirts well, and you have a bit of luck, then you may find that they go viral and become ‘cool’, which will do wonders for a range of different organizations.

Virgin and Barclays meanwhile have used different strategies to sneak their promotional products into people’s homes – allowing people to steel items. This is something that is part and parcel of any business that is open to general public. People steel pens, stationary and anything you loan them. In hotels they steel the towels and in pubs they steel the pint glasses. The smart companies then rather than fight this (which will make them look penny grabbing and unfriendly), instead embrace it by using this tendency and turning it into a marketing opportunity.

 
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Published on August 17, 2010, by in Uncategorized.

A great example of this is Nike. Nike have the simple tick which adorns their clothing, and this is what marks the clothing as genuinely theirs. The genius behind this is that people want to display the Nike tick to prove their clothes are not a rip-off and thereby associate themselves with the quality that Nike claims to represent. At the same time this demonstrates a ‘hip-ness’ and a healthy, sporty lifestyle. This is of course invaluable for Nike themselves, and similar effects can be seen elsewhere in business. Take the wristbands that have been marketed to represent important issues to people. This was a government scheme – not a company one (though good politics should be very akin to good business) – and this made these ideas cool. Another similar effect is being seen with Apple merchandise such as the headphones which carry with them a certain ‘cool’.

To replicate this you need for your business or organization to be ‘cool’ which is easier said than done, or at least to represent quality or health and for this image to be known.