formats
Published on June 28, 2013, by in Promotions.

Custom mugs make great gifts for holidays, birthdays and special occasions such as Father’s Day and Mother’s Day. They are also useful promotional tools that can be used to advertise products to potential customers. This is evident in the health
care industry. Health care providers and pharmaceutical companies print their logos and services on mugs so as to popularize their operations in the market.

Most people use mugs to take their coffee, tea and other beverages. Since mugs are widely used, they offer an ideal platform to promote services and products. It is a common thing to drink from a mug that has a health message or company logo every once in a while.

Benefits of customized mugs

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Mugs are used all over the world. There are no restrictions to their use, regardless of religion, culture and region. Therefore, they can be used to reach a wide audience easily. When health messages are printed on a mug, they always reach the target audience. This is very important when promoting health matters, since health is a global issue.

Moreover, mugs are used regularly. People use them during breakfast, coffee break, lunch, dinner, supper and any other time they are having a beverage. This increases the frequency at which the message that is printed on them is passed. Therefore, by printing something on them, one is assured of consistent advertisement.

Customized mugs are cheap compared to other advertisement techniques. Personalizing mugs is an easy task that can be carried out at home. One does not need to spend a fortune to do it. This reduces the cost of advertisement and overall expenditure.

In addition to this, mugs are durable. They last for long if used properly. This ensures that the message printed on them lasts for long. Therefore, one does not need to spend more creating new adverts frequently.

Custom mug designs

There are numerous custom designs available in the market. Some of them are plain text while others have graphics. All of them are crafted to bring out a health message or advertise a certain health service or product.

The designs can either be original or based on an already existing theme or template. It all depends on one’s preference. Creating unique designs is advisable, since some of the commercial templates exist on numerous mugs and are no longer eye-catching. Unique designs capture the interest of people, hence increasing the impact of the message that is being portrayed.

Personalizing mugs

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Mugs can be personalized through different methods. Painting them manually is one of them. It is easy and cheap. However, it requires the use of the right tools and good design painting skills. This method is mainly used when for small scale production. When numerous mugs are required, the digital method is preferred.

Using custom mugs, health-care providers can advertise their products and services to a wide customer base. Moreover, they are able pass on important health messages effectively, without having to spend a lot of money. It is the best promotion technique in the health sector.

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