As a fitted promotional cap is quite a relatively small garment you are usually limited to displaying just the logo of your business and maybe a telephone or other contact detail on the rear of the hat, so they aren’t really that suitable for displaying lengthy messages. Brand awareness is probably the main aim of any company that make use of fitted caps so be sure to check that it is the right form of advertising for you and your business if you choose to go down the promotional gift route. You could easily give away free copied of fitted caps and they would be a very welcome gift by the majority of the public. Despite baseball caps predominantly appealing to the younger market they are still used by elderly people and some middle aged people, obviously with the main purpose of blocking out the sun. For this reason they are popular with professional sports people, and you often see golf players or football goalkeepers wearing hats which are embroidered with a sponsors message or promotional text across the cap.