Promotional merchandise is very useful for spreading the word of your business. Someone buys or gets given one of your personalized t-shirts, and then if all goes according to plan they start wearing it. They are then seen by their friends and family wearing it who out of interest might check out your company site (or at least you can rest assured that your company will remain fresher in their mind). Likewise they might then go out shopping – and then hopefully everyone in all of those shops will notice your brand and be reminded of your company. Alternatively they might wear their custom clothing in a photograph which gets uploaded to Facebook and then they will be seen by their hundreds or even thousands of contacts. They might be captured in the media and be seen by more people, or go abroad and get you some international promotion.
However there is another great benefit of promotional merchandise too, and that’s that you can use it and your staff can use it.