Giving away items will also warm people to your business, and this means that you can ensure you start off with the right kind of public relations. This way those who receive your promotional merchandise will feel as though you’ve done them a favour and then potentially that they ‘owe’ it to you to try out your service. Either way you are creating a friendly and giving environment that will warm potential clients and customers to you. If you get lucky and happen to hand out your promotional merchandise to a journalist to someone with a blog or another public way of broadcasting their opinion, then you might well have a positive impact on them and this could result in their writing good things about your business.
On the other hand though, if your business is just starting out, then it is very possible that you won’t have the funding to order these wholesale t-shirts and then be able to give them out for free.