At this point then it’s important to get everything right, to get the public and the media behind your mission statement and to get your employees and partners to band together with you and feel the spirit of camaraderie that will help you take your business into the stratosphere. One great way to do all these things is with promotional products which can help to give your business and your employees a shared identity and so hopefully a shared sense of purpose, which can help to give your staff a new feeling of being a part of something important. With all of you wearing your promotional t-shirts for example, you will very quickly feel like you are members of something important and collaborators rather than cogs in a machine. At the same time though, by handing out your promotional products, you can start to get other people in on the act and spreading your message. If you are attending a tradeshow and you hand out promotional t-shirts for example, then you will literally be able to see your message spreading as more people wear your t-shirts and this will start to get people behind your cause or at least interested in what you are doing.