Any company can benefit from having their own promotional merchandise. This gives them an outlet to spread their brand and logo to ensure that more people see your brand and logo and are reminded of your business for next time they want to order a similar service or product to the one you provide.
However it’s crucial here to not only think about how you are going to design your product and what you’re going to use as a gift, but also to think about the way in which you will hand them out. Here it is important to find good opportunities to give out your items and to give them out in a clever way. Here we’ll look at some good uses for your promotional merchandise to maximise its effectiveness.
At stalls: If you have a stall at a tradeshow or expo then giving away free merchandise is a great way to draw people over to come and look at the stall and listen to what you have to say. At the same time if they wear or use the promotional merchandise you are handing out then you will increase your ‘presence’ at the fair as people are seen walking all around bearing your logo. Naturally at this point other people will want to come and see what the fuss is all about.