When you get your promotional products printed you will be likely adorning them with your logo or company name. In some situations you will use both and in others the two will be combined. Either way you will still be spreading specifically your brand and you will be doing this by getting those items into those people’s homes. As you do they become small representations of your brand and through that, everything that your company means.
In some way then your promotional products are little ambassadors for your company, and they should act as a talisman or a representative for your business. In this sense the brand means everything that your company stands for, and thus the promotional product with an image of your logo or branding then represents that too. You thus will spread the word of your business when you hand out promotional products and you need to think about what your brand says about you, and what you want to say to market.